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Embracing Slow Fashion in the Age of Consumerism

15 July 2025 by
Siddhi Agrawal

In a world driven by consumerism and fast-paced trends, slow fashion emerges as a much-needed antidote. But what exactly is slow fashion, and why is it so important in today's economy?

Slow fashion is a movement that counters the wasteful practices of the fast fashion industry. It values quality over quantity, encourages mindful consumption, and promotes sustainable practices. Instead of constantly chasing the latest trends, slow fashion focuses on timeless designs, durable materials, and ethical production processes.

Screen print

In our consumerist economy, the fast fashion industry churns out new clothing lines at an alarming rate, resulting in excessive waste and environmental damage. The constant demand for cheap and disposable garments not only exploits workers but also contributes to pollution and resource depletion.

fast fashionPhoto: blog.waveplm.com

Slow fashion addresses these issues by prioritizing sustainability. It promotes the use of eco-friendly materials, such as organic cotton or recycled fabrics, and supports ethical manufacturing practices. By opting for slow fashion brands, you can be confident that you are making a positive impact on both the environment and the lives of workers.

Moreover, slow fashion encourages a shift in our mindset. Instead of mindlessly consuming, it encourages us to be more conscious of our choices. By investing in high-quality, long-lasting pieces, we can build a wardrobe that we truly love and that aligns with our values. Slow fashion empowers us to express our individuality, creativity, and personal style while minimizing our contribution to the throwaway culture.

circular fashion chartPhoto: https://www.thesustainablefashionforum.com/

In conclusion, slow fashion is a necessary response to the problems posed by our consumerist economy. It provides an alternative to the harmful practices of the fast fashion industry and advocates for a more sustainable, ethical, and mindful approach to clothing. By embracing slow fashion, we can make a positive change, both for ourselves and for the world we live in.

 Infinite pathways dress from Asian in Me

Asian In Me has chosen to step on the slow fashion wheel, by taking the following steps :

·         Releasing timeless capsule collections. Containing six to eight functional clothing styles in each collection

·         Creating gender-neutral fashion. 40 percent of our styles are gender-neutral. Garments that can be worn by all genders like the Yoru Kimonos, Saam Pants and Walk-fling pants.

·         Using sustainable materials, like Handwoven Kala cotton, upcycled saris and linen in the making of the garments

·         Doing quality small-batch production. Avoiding possibilities of dead stock and wastage of material.


Thank you for reading this article. Check out our entire range of slow-fashion styles here